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How paris sets the tone for women’s fashion trends around the world?

Paris remains the undisputed epicentre of global fashion influence, orchestrating women’s style trends that ripple across continents with remarkable precision. From the meticulously crafted haute couture presentations to the commercial viability of ready-to-wear collections, the French capital continues to dictate…

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What really happens during fashion week and how brands prepare for it?

Fashion Week represents one of the most intricate and meticulously orchestrated events in the global fashion industry. Beyond the glamorous runways and celebrity front rows lies a complex web of strategic planning, financial investment, and logistical coordination that begins months…

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What job roles actually look like in a fashion house (styling, sourcing, PR…)

The inner workings of a fashion house represent a complex ecosystem where creativity meets commercial acumen, and artistic vision transforms into tangible products that influence global style trends. Behind every stunning runway collection and successful retail launch lies an intricate…

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The role of sustainability certifications in fashion manufacturing

The fashion industry stands at a pivotal crossroads where environmental responsibility meets commercial viability. As consumer awareness of textile manufacturing’s environmental impact intensifies, sustainability certifications have emerged as crucial gatekeepers between authentic eco-conscious practices and mere greenwashing attempts. These certification…

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How cultural heritage is influencing modern runway design?

The fashion industry stands at a pivotal crossroads where ancient traditions merge seamlessly with cutting-edge design innovation. Contemporary runway collections increasingly draw inspiration from millennia-old cultural practices, transforming traditional craftsmanship into sophisticated haute couture statements. This renaissance of heritage-driven fashion…

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The business of fashion: how small brands make it big in a crowded market?

The fashion industry has witnessed a remarkable transformation over the past decade, with small, independent brands challenging established giants and capturing significant market share. Today’s consumers increasingly favour authentic, niche players over mass-market behemoths, creating unprecedented opportunities for emerging fashion…

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How emerging fashion cities (like seoul or lagos) are shaping the global industry

The fashion industry’s landscape is undergoing a dramatic transformation as emerging fashion capitals challenge the traditional dominance of Paris, Milan, London, and New York. Cities like Seoul, Lagos, Mumbai, and Antwerp are not merely participating in global fashion conversations—they are…

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Why should you wash your clothes at 30°C?

Linen is one of the most important elements of a man’s life. Therefore, it is essential that clothes are washed properly, whether you leave home or not.  However, why should you wash your clothes at a certain temperature? Washing clothes…

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How to keep the color of black clothes?

Seeing a garment fade is always unpleasant. This natural deterioration usually occurs as a result of excessive washing. By adopting a few techniques, preserving the color of black clothes for longer is possible. To do this, you will need to…

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