Trends
What job roles actually look like in a fashion house (styling, sourcing, PR…)
The inner workings of a fashion house represent a complex ecosystem where creativity meets commercial acumen, and artistic vision transforms into tangible products that influence global style trends. Behind every stunning runway collection and successful retail launch lies an intricate…
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The rise of rental wardrobes: how access over ownership is changing fashion trends
The fashion industry is experiencing a fundamental transformation as consumers increasingly choose access over ownership , fundamentally reshaping how people build and maintain their wardrobes. This shift represents more than just a temporary trend; it signals a profound change in…
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How to mix high-street and designer pieces without losing coherence
The fashion landscape has fundamentally shifted in recent years, with style-conscious consumers increasingly rejecting the traditional notion that luxury and affordability cannot coexist within a single wardrobe. This democratisation of fashion has given rise to a sophisticated approach to dressing…
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From jade rollers to LED masks—what works and why?
The beauty device industry has experienced unprecedented growth, with market projections suggesting it will reach $173 billion by 2027. This remarkable expansion reflects a fundamental shift in skincare approaches, as consumers increasingly seek professional-grade treatments from the comfort of their…
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How to choose rings that reflect your personality and style?
Selecting a ring that truly represents who you are goes far beyond simply choosing something that catches your eye in a jewellery window. Your ring becomes an extension of your personal identity, communicating your values, aesthetic preferences, and lifestyle to…
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The role of sustainability certifications in fashion manufacturing
The fashion industry stands at a pivotal crossroads where environmental responsibility meets commercial viability. As consumer awareness of textile manufacturing’s environmental impact intensifies, sustainability certifications have emerged as crucial gatekeepers between authentic eco-conscious practices and mere greenwashing attempts. These certification…
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Why gender-fluid fashion is no longer niche but mainstream
The fashion industry has witnessed a seismic shift in recent years, with gender-fluid clothing transitioning from underground subcultures to high-street retailers and luxury boutiques worldwide. What was once considered a radical departure from traditional menswear and womenswear categories has become…
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Exploring regional fashion styles: influences from tokyo, marrakech & beyond
Fashion today transcends geographical boundaries, yet the most compelling styles continue to emerge from deeply rooted cultural traditions and local creative communities. From Tokyo’s cutting-edge street fashion subcultures to Marrakech’s centuries-old artisanal craftsmanship, regional fashion centres worldwide are reshaping how…
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How caring for your scalp transforms your hair’s shine and strength?
The foundation of lustrous, resilient hair lies not in expensive treatments or miracle products, but in the often-overlooked ecosystem beneath your strands. Your scalp functions as a complex biological environment where countless processes determine whether your hair emerges strong and…
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Minimalist jewelry: less is more in contemporary fashion
Contemporary fashion has witnessed a remarkable shift towards minimalism, with jewelry leading this transformative movement. The principle of “less is more” has transcended mere trend status to become a defining characteristic of modern luxury accessories. This evolution reflects a broader…
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